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Background

Mzansi Brew is a new, proudly South African coffee brand that celebrates the essence of community and the vibrant people who make up the heart of 'Mzansi. At Mzansi Brew, we believe that without its people, South Africa is just a place; it is the diverse and unique community that transforms this land into our beloved home.


Brief

For Mzansi Blend, we were given the brand name and challenged to create a coffee brand that authentically captures what “Mzansi” means to us. This involved developing a brand identity that resonates with the essence of South Africa and establishing a distinct brand voice that reflects its vibrant culture and community. We were required to establish a social media presence for Mzansi Blend with the goal of increasing brand awareness and customer engagement. Develop a social media strategy, create a brand voice, and design a content calendar to keep engagement high and expand reach across digital platforms.



Solution

After solidifying the brand’s identity, we were tasked with creating a comprehensive social media management strategy. This required crafting content for each of Mzansi Blend’s social media platforms, ensuring that every post aligned with the brand voice to build awareness and establish a strong brand presence online. The strategy focused on fostering engagement and connection, showcasing Mzansi Blend as a coffee brand that celebrates the diversity and uniqueness of South Africa.


"Your Coffee, Your Way"

The campaign centers around the slogan, "Your coffee, your way," which creatively connects the barista's attempt to draw 'you' on the cup to the brand's emphasis on individuality and community. This blend of humour and personalisation showcases Mzansi Blend's commitment to making each cup unique to the customer, just like their personality.

VISIT MZANSI

VISIT MZANSI