Background
For environmentally conscious and organised individuals, Gloop is the customisable planner brand that provides personalised planning solutions while promoting sustainability so you can stay organised in style while contributing to a healthier planet.
Challenge
Using a target audience analysis, we were required to create an integrated marketing communications (IMC) strategy for a fictional brand. We were required to conduct in-depth research to understand the target audience and competitors, then devise an IMC strategy leveraging multiple media platforms for maximum impact.
Solution
Our research included a comprehensive competitor analysis and target market alignment to develop a well-rounded Integrated Marketing Campaign (IMC) that elevates Gloop’s visibility. This campaign is designed to attract and engage the Gen Z demographic through a mix of in-store and digital channels. The IMC includes tailored content for Instagram and TikTok, both key platforms for Gen Z engagement, along with eye-catching in-store displays and digital screens to promote the campaign.
The IMC strategy utilises Gloop’s sustainable and customisable features as unique selling points, creating a cohesive narrative that builds brand recognition while highlighting the product's environmental and personal benefits.
